Fortitude Foundation is working towards UK registered charity status. We're currently pre-launch, building awareness, gathering volunteers, and raising seed funding via GoFundMe. All donations are protected by GoFundMe's Giving Guarantee. Learn more →

    What People Are Saying

    When we shared our story, the response was overwhelming. Here's what the entrepreneurial community had to say about Fortitude Foundation and our mission to support founders in crisis.

    “Love this Ross and what an important topic that no one ever talks about.”

    DW
    Dodge Woodall

    Festival Owner, Podcast Host, Investor & Speaker

    “If you have the energy to go again, the resilience you can bring is like being born again.”

    MW
    Michael Welch OBE

    Automotive Aftermarket Entrepreneur & Advisor

    “You are one of the most generous, thoughtful and supportive entrepreneurs I have ever met. That your generosity lives on in the face of such serious challenges speaks volumes about you.”

    OB
    Oli Barrett

    Serial Co-Founder | Global Presenter & Moderator | Strategic Connector

    “I deeply respect the choice to turn that experience into something that holds others, rather than hardening from it. This is a rare kind of leadership.”

    IN
    Irene Nicholas

    CEO | Founder | Strategic Advisor | Global Fashion & Growth

    “Love what you've set up, so many entrepreneurs I know struggling. #teamross”

    ES
    Emma Sayle

    CEO & Founder | KK Group

    “You're clearly an amazing guy to be already thinking of others so soon after your newly found stability. Unless you've been there it's hard to understand or have empathy.”

    SG
    Stephen Gray

    Founder & ECD @ Creamos & Good add Ventures | Creative Technology

    “Good can come from such things if you let it. A great call on the charity.”

    IK
    Ian Kinnery - The Scale-Up Coach

    Scale-up and business coach for ambitious founders & leaders

    “You are 100% lovable and relatable as a human and an entrepreneur. If I can help in some way in your current mission, let me know.”

    CF
    Celia Francis

    Co-Founder and CEO of Ponterra | NED, Urban Partners

    “Well done for overcoming, for choosing life when it felt empty and unbearable, and for bravely sharing your story. It has helped me more than you know.”

    GS
    Gabriella Somerville FRSA

    Aviation Consultant | Board Advisory | Public Speaker | Author

    “I'm genuinely grateful for some of the advice you've shared with me along the way – both directly and indirectly through friends and contacts who have reached out to you on my behalf.”

    RR
    Rikke Rosenlund

    Founder & CEO @ BorrowMyDoggy

    “True to form, you are also creating again and paying forward your experience, which is exactly what always struck me in our business interactions.”

    Kelly Brough
    Kelly Brough

    Accenture Data & AI | AI Innovation | Responsible AI

    “Most people don't give a shit about entrepreneurs in crisis. They assume they will bounce back. But the reality is we only hear about the luck-driven successes — we don't hear much about the grind.”

    Chris Ellis
    Chris Ellis

    PG Dip DigM, Group Digital Marketing Manager at Belron

    “I know a few entrepreneurs who are struggling right now to keep paddling their feet whilst they look serene and in control on the surface. Once your foundation has launched, I would love to share it and raise awareness.”

    Jane Gomez
    Jane Gomez

    Founder, Entrepreneurial Insights Expert and Operations Lead

    “There's something incredibly powerful (and generous) about turning that kind of breaking point into support for others who are still standing in the traffic, convincing themselves they're 'fine'.”

    Sadia Barlow
    Sadia Barlow

    Personal Brand Photographer for Business Owners

    “There seem to be few who want to stand with you and it sounds like your foundation may just be able to help with that.”

    Alexander Smith
    Alexander Smith

    Senior Program Manager | Cybersecurity | ERP | Cloud

    “This is hands down the best post on LinkedIn, EVER.”

    Linda McBride
    Linda McBride

    Founder, Daily Wake Up | Preparing professional services firms for sale

    “What an excellent way to turn something around for the betterment of others! Thank you for being so vulnerable and honest. Makes a change on this platform.”

    Michelle Jones
    Michelle Jones

    Certified Transitions & Resilience Coach | 20+ Yrs High-Pressure Tech

    “Beautifully written, raw and real. I salute your honesty and desire to change the norm!”

    Kasia Szerszenowicz ACMA, CGMA
    Kasia Szerszenowicz ACMA, CGMA

    I Help Business Owners Master Their Numbers and Lead With Confidence

    If you've been there, are there now, or will be one day...

    We're here for you.

    Reach out to us
    Fortitude Foundation

    Founder in crisis?

    Fortitude Foundation is working towards UK registered charity status. We're currently pre-launch, building awareness, gathering volunteers, and raising seed funding via GoFundMe (protected by their Giving Guarantee). We do not provide legal, financial, insolvency, or medical advice. Learn more →

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