Technology & SaaS Partners
You spend millions acquiring SME customers. We have thousands of them in one trusted community.
Fortitude Foundation sits at the centre of a growing community of UK entrepreneurs. They are founders, directors, freelancers and small business owners, and every single one of them uses software to run their business. If you sell to SMEs, Fortitude Foundation offers something your paid acquisition channels cannot: trust. Entrepreneurs who discover your product through a foundation they trust convert differently to those who click an ad.
Why This Partnership Works
Customer acquisition cost in fintech and SaaS is high and rising. Paid channels are saturated. Fortitude Foundation offers a warm, permission-based channel to an audience that is actively engaged with business support content. This is not a logo on a banner. It is a recommendation from a trusted source.
Fortitude Foundation's audience is not just founders in distress. The majority of the community are entrepreneurs building resilience, seeking tools, and making buying decisions right now. Your product is relevant to them today, not just in a crisis scenario.
The brand association matters. Entrepreneurs increasingly choose vendors that share their values. Partnering with Fortitude Foundation signals that your company cares about the humans behind the businesses you serve, not just their subscription fees.
The Numbers
- •The average cost of acquiring an SME customer through paid channels exceeds the first year's subscription revenue for most SaaS products.
- •Referred customers have a 37% higher retention rate than those acquired through paid advertising.
- •Fortitude Foundation reaches entrepreneurs across every sector and stage, from pre-revenue founders to established SME directors.
How Fortitude Foundation Partnerships Work
Fortitude Foundation exists for one reason: to support entrepreneurs in crisis. That mission is non-negotiable, and it shapes everything about how we work with partners.
Our partnership model is built on a simple principle: organisations that genuinely help entrepreneurs should be visible to the entrepreneurs who need them. We verify every partner to ensure they offer legitimate, high-quality services. We do not accept partnerships from organisations whose interests conflict with the wellbeing of the entrepreneurs we serve. And we will never allow commercial relationships to influence the support, guidance or resources we provide to our community.
Partnership fees fund Fortitude Foundation's core mission: free peer support, crisis resources, and community for entrepreneurs who are struggling. When you become a partner, your contribution directly enables us to reach more founders, provide more support, and keep every resource free for the people who need it. That is the primary purpose of every pound we receive.
In return for funding our mission, partners receive visibility within our community as a verified, trusted organisation. This is not advertising. It is a curated, editorially independent directory of organisations we believe can genuinely help the entrepreneurs we serve. We will never pressure, incentivise or direct entrepreneurs towards any partner. We present options. Entrepreneurs make their own choices.
As a Fortitude Foundation Partner, you receive:
- Listing as a verified Fortitude Foundation Partner on our website, with your profile, logo and a direct link to your services
- Inclusion in Fortitude Foundation's resource library, so entrepreneurs seeking professional support in your area can find you alongside our independent guidance
- Opportunities to contribute genuinely useful content to our community: educational articles, guides, Q&A sessions or webinars that help entrepreneurs make better decisions. All content is editorially reviewed by Fortitude Foundation to ensure it serves entrepreneurs first
- Visibility across Fortitude Foundation's newsletter, social media and events as a supporting partner
- The knowledge that your partnership fees directly fund free crisis support, peer groups, and resources for entrepreneurs who have nowhere else to turn
We are selective about who we partner with because our community's trust is the only thing that makes Fortitude Foundation work. If you share our belief that entrepreneurs deserve better support, we would welcome a conversation about working together.
Put your product in front of thousands of UK entrepreneurs through a channel they actually trust.
Become a Partner