# Fortitude Foundation > Support and resources for founders facing business failure or crisis. For more detail, see: https://fortitudefoundation.com/llms-full.txt Fortitude Foundation is a UK-based charity (pre-registration) that provides free, practical support for entrepreneurs and company directors going through business failure, insolvency, or startup crisis. Founded by Ross Williams, a founder who has been through business failure himself. ## What we do - One-to-one peer support from founders who have experienced business failure - Practical guides covering legal obligations, mental health, financial recovery, and crisis triage - Signposting to professional services (insolvency practitioners, mental health support, debt advice) - Community for founders rebuilding after business collapse ## Key pages - Home: https://fortitudefoundation.com/ - How We Help: https://fortitudefoundation.com/how-we-help - About: https://fortitudefoundation.com/about - Resources: https://fortitudefoundation.com/resources - Contact: https://fortitudefoundation.com/contact - FAQ: https://fortitudefoundation.com/faq - Support Us: https://fortitudefoundation.com/support - Press Kit: https://fortitudefoundation.com/press ## Resource pillars - In Crisis — What to do right now: https://fortitudefoundation.com/resources/in-crisis - Legal Guides — Insolvency, administration & director duties: https://fortitudefoundation.com/resources/legal - Mental Health — Identity loss, grief, burnout & isolation: https://fortitudefoundation.com/resources/mental-health - Recovery — Rebuilding finances, confidence & career: https://fortitudefoundation.com/resources/recovery - Warning Signs — Recognising trouble early: https://fortitudefoundation.com/resources/warning-signs - Supporting Others — Helping a founder you care about: https://fortitudefoundation.com/resources/supporting-others ## Articles — In Crisis - Your business just failed. Here's what to do this week: https://fortitudefoundation.com/resources/business-failed-what-to-do-this-week - You've run out of cash. A practical survival guide: https://fortitudefoundation.com/resources/run-out-of-cash-survival-guide - How to decide whether to close your business or keep fighting: https://fortitudefoundation.com/resources/should-you-close-your-business - What to tell your team when the business is going under: https://fortitudefoundation.com/resources/tell-team-business-going-under - What to tell your family when your business fails: https://fortitudefoundation.com/resources/tell-family-business-failed - How to talk to creditors when you can't pay: https://fortitudefoundation.com/resources/how-to-talk-to-creditors ## Articles — Legal Guides - What actually happens when a company goes into administration: https://fortitudefoundation.com/resources/what-happens-when-company-goes-into-administration - Administration vs liquidation vs CVA — which one is right?: https://fortitudefoundation.com/resources/administration-vs-liquidation - Director duties during insolvency — what you need to know: https://fortitudefoundation.com/resources/director-duties-insolvency - Personal guarantees — what happens when your company can't pay: https://fortitudefoundation.com/resources/personal-guarantees-insolvency - The paperwork nobody warns you about after a business fails: https://fortitudefoundation.com/resources/paperwork-after-business-fails - What happens to your staff when your company goes insolvent: https://fortitudefoundation.com/resources/what-happens-to-staff-insolvency - How to choose an insolvency practitioner (and what to watch out for): https://fortitudefoundation.com/resources/how-to-choose-insolvency-practitioner ## Articles — Mental Health - Why losing your business feels like losing yourself: https://fortitudefoundation.com/resources/why-losing-your-business-feels-like-losing-yourself - The shame spiral after business failure — and how to slow it down: https://fortitudefoundation.com/resources/shame-spiral-after-business-failure - Grief after business failure — why nobody talks about it: https://fortitudefoundation.com/resources/grief-after-business-failure - Why founders don't ask for help (and what to do about it): https://fortitudefoundation.com/resources/why-founders-dont-ask-for-help - You're not lazy. You're in crisis. Understanding founder burnout: https://fortitudefoundation.com/resources/founder-burnout-not-lazy-in-crisis - The 3am thoughts — dealing with insomnia during business crisis: https://fortitudefoundation.com/resources/insomnia-during-business-crisis - Everyone says "bounce back." Here's why that's terrible advice: https://fortitudefoundation.com/resources/bounce-back-terrible-advice - Founder loneliness — the isolation nobody sees: https://fortitudefoundation.com/resources/founder-loneliness-isolation ## Articles — Recovery - The first 90 days after your business fails: https://fortitudefoundation.com/resources/first-90-days-after-business-failure - Should you start another business? Questions to ask yourself honestly: https://fortitudefoundation.com/resources/should-you-start-another-business - Getting a job after being a founder — what to expect: https://fortitudefoundation.com/resources/getting-job-after-being-founder - How to talk about your failed business (in interviews, on LinkedIn, at parties): https://fortitudefoundation.com/resources/how-to-talk-about-failed-business - Rebuilding your personal finances after business failure: https://fortitudefoundation.com/resources/rebuilding-personal-finances-after-business-failure - Rebuilding your confidence after business failure: https://fortitudefoundation.com/resources/rebuilding-confidence-after-business-failure - Starting again vs. starting something different: https://fortitudefoundation.com/resources/starting-again-vs-starting-something-different ## Articles — Warning Signs - The warning signs your business is in trouble: https://fortitudefoundation.com/resources/warning-signs-business-in-trouble - How to have the hard conversation with your co-founder: https://fortitudefoundation.com/resources/hard-conversation-with-co-founder - Running out of runway — your options when you have 3 months of cash left: https://fortitudefoundation.com/resources/running-out-of-runway - When your investors lose confidence in you: https://fortitudefoundation.com/resources/when-investors-lose-confidence - Founder burnout — how to recognise it before you collapse: https://fortitudefoundation.com/resources/recognising-founder-burnout-before-collapse - How to ask for help when you've never asked for help before: https://fortitudefoundation.com/resources/how-to-ask-for-help-business ## Articles — Supporting Others - Your friend's business just failed. Here's how to actually help: https://fortitudefoundation.com/resources/how-to-help-friend-business-failed - Supporting your partner through business failure: https://fortitudefoundation.com/resources/supporting-partner-through-business-failure - What not to say when someone's business is failing: https://fortitudefoundation.com/resources/what-not-to-say-business-failing - For investors: when a founder you backed is in crisis: https://fortitudefoundation.com/resources/investors-when-founder-is-in-crisis - Your co-founder is struggling. What to do: https://fortitudefoundation.com/resources/co-founder-struggling-what-to-do - How to refer someone to help: https://fortitudefoundation.com/resources/how-to-refer-someone-to-help ## Contact - Website: https://fortitudefoundation.com - Contact form: https://fortitudefoundation.com/contact - Founded by: Ross Williams (https://www.ReformedEntrepreneur.com)